ESG engagement: Why storytelling for sustainability matters

As investors grapple with the cost of living crisis, lacklustre investment returns and the ongoing erosion of their savings via inflation, the prevailing narrative is that when times are tough, investors will prioritise returns over their ethics.   Recent research by Charles Schwab supports this, with two-thirds of UK investors saying that they now prioritised maximising returns over choosing sustainable investments. This compared to more than half (55%) of the investors surveyed in 2021 saying they prioritised ESG investments, regardless of whether they underperformed.  This temporar...