Does this extraordinary list of robo-advisers show there's a market for automated 'advice'?

Does this extraordinary list prove there's a market for it?

Scott Sinclair
clock

A comprehensive list of businesses identified as offering 'robo-advice' in the US suggests investor appetite can be vast...

The very notion appals some advisers: how can ‘advice' with little to no human interaction be reliably suitable? It is precisely advisers' ability to question, translate, reassure and guide that provides the real value to clients, they argue. Logically. But the rise of ‘robo-advice' (dislike that term; how about ‘algo-advice'? ‘Algo' as in algorithm, in case you wondered) has been marked and steady. Particularly in the US. Take a look at this table below of ‘pure' robo-advisers...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

'At the end of the beginning': What to expect next with tokenisation

'At the end of the beginning': What to expect next with tokenisation

'Tokenisation is coming - at pace'

Alex Kerry
clock 08 April 2025 • 3 min read
Open arms or cautious welcome? Why AI in advice cannot be ignored

Open arms or cautious welcome? Why AI in advice cannot be ignored

'Putting aside the hype, AI is here to stay'

Jenny Thorpe
clock 25 March 2025 • 3 min read
'What about Maud?': When it comes to tech, don't underestimate older clients

'What about Maud?': When it comes to tech, don't underestimate older clients

Tech adoption among older people was accelerated by the pandemic

Rowan Whittington
clock 19 March 2025 • 4 min read