LifeTalk unveils consumer-facing 'Vision' service

'Platform, not directory'

Victoria McKeever
clock • 2 min read

Adviser social network LifeTalk has launched 'Vision', its first consumer-facing content service, powered by content marketing platform Passle.

Vision connects social media accounts to advisers' profiles, enabling them to share content from Twitter, LinkedIn, Google+ and Facebook. It also offers a built-in newsletter feature. LifeTalk founder Philip Calvert said the platform would offer greater visibility for advisers - for example, through appearing higher in Google search results, growing their newsletter list and highlighting their expertise through aggregating online content to a single profile. He added: "Ultimately the platform is a new way for consumers to find a financial advice professional." Of using the platform...

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