Adviser frustration as Unbiased functionality problems persist

Issues with response rating

Hannah Godfrey
clock • 2 min read

An adviser has shared his frustration with Unbiased's response rating system after he saw his rating drop despite responding to most enquiries in a matter of minutes.

Martin Bamford's advice firm Informed Choice had a 10/10 response rating on adviser directory Unbiased until this week, when the score dropped to 9/10. The IFA (pictured) said the drop was "incredibly frustrating" as he and his firm had made an effort to respond to all enquiries within the first few minutes of receiving them and had never left a response pending for more than 24 hours.    The response rating, which was introduced in February, focuses on adviser activity over the previous 30 days, based on how quickly advisers accept or reject consumer enquiries. Unbiased has come u...

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