Finding the path

As the Association of British Insurers (ABI) prepares to issue its latest Statement of Best Practice for critical illness (CI) cover, perhaps now is the time to consider whether the current proposition suits the demands of today's consumer, adviser and product provider. Since the publication of the last ABI Statement in 2002, the industry has considered many ways in which the balance of power can be placed back in the hands of the insurers and reinsurers. After all, an existing client with a policy incorporating guaranteed premiums, definitions and insurability options already has plenty ...