Pru sales down 6% but strong showing for with-profits bonds

Areas which were badly hit included individual annuity sales down 6% on last year to £58m, as Prudential maintained a cautious pricing discipline throughout the period. Corporate pensions sales of £53m were down 13%, reflecting the inclusion of the large one-off transfer of Nationwide's deposit-based AVC business in the first quarter of 2008. Sales of offshore products also suffered, down 63% on the same period last year to £7m. This reflected difficult conditions in markets outside the UK as well as Prudential UK's focus on higher margin business in the UK. However, it was a strong q...