Defaqto has published a free guide highlighting opportunities in the critical illness sector for advisers.
The financial research company said the guide provides guidance on how advisers can take advantage of the potential in this market and offers a five point sales plan. According to Defaqto's Critical illness guide, a critical illness policy is not just about the number of illnesses covered, but whether a policy covers conditions people are likely to claim on. Defaqto research found claims dominated by a small number of illnesses, including cancer and heart attacks, which are on average responsible for 60% and 10.2% of claims respectively. In the last year providers made 11 enhanceme...
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