Jenny Cadman reflects on the sterling work advisers are doing for vulnerable clients and highlights their "energy and innovation" when dealing with difficult cases
"I recently helped a customer who felt like they had nowhere to turn." That phrase will likely ring a bell with many financial advisers who have been approached to help someone whose circumstances have taken a turn for the worse. Financial services firms are under increasing scrutiny from the Financial Conduct Authority to ensure vulnerable customers are identified and given the support to ensure they are not disadvantaged. With such large numbers involved - nearly 28 million people display characteristics of vulnerability, according to the regulator - it can be easy to lose sight o...
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