PruProtect has called critics of its desire for protection to be made compulsory as being "defeatist" and argued that the need is "very clear".
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Advisers fear their unprotected clients would be forced to live on state benefits or rack up large debt burdens should the worst happen.
Scottish Provident paid 91% of critical illness (CI) claims during the first half of the year.
Royal London, owner of Bright Grey, said disruption caused by its takeover of Scottish Provident three years ago had hit service levels following criticism from advisers.
Bright Grey and Scottish Provident have reported steep falls in new protection business over the first half of the year.
My client is a 48-year-old successful businessman with a wife and two children. He was a cocaine addict but has been through rehab three times and is currently clean. He also smokes. Having no protection at the moment, he is aware of the need to look...
Royal London's protection arms are to begin a summer of IFA marketing campaigns.
Bright Grey has increased the scope of its critical illness (CI) claims panel to also cover Scottish Provident policies.
Bright Grey and Scottish Provident have sought to clarify breast cancer cover from critical illness (CI) providers following recent changes made to their definitions.