Question: What are the biggest challenges facing the equity release market over the coming 12 months?

Jayne Almond is CEO of Stonehaven The challenges facing the equity release industry in 2008 are not obstacles; they are opportunities. The coming year will present our industry with the opportunity to increase its appeal, to educate its consumers and to change its image. The most important factor is growth. The bigger our industry becomes the better the innovation and service that comes from it. This growth must start at ground level, with an increase in the number of advisers distributing equity release products. This growth must also be allied to an improved perception of our produc...