Growing pains

How can we improve the reputation of equity release? This question suggests that equity release has a universally poor reputation, and yet surveys of customers who have taken out equity release products show that they are generally pleased with both the process and the outcome. So if concern over the reputation of equity release does not come from customers where does it come from? It should not come from product providers who, by abiding by SHIP rules, have a comprehensive set of safeguards and product features. Nor from advisers as the FSA has been regulating for some time now. I woul...