Forming the right model

Using technology to help define the way you conduct business is a compelling proposition. Such tools offer a potential solution to a number of pressing business issues. However, before you commit to a long-term, expensive agreement, think very carefully as any decision could have fundamental implications for your business in the future. Your business model should determine the choice of software solutions you use, not the other way around. It's a competitive, rapidly changing market and the providers of these tools want your business, but you may already own software that has the potentia...