Raising a profile on the internet can seem a somewhat daunting task for the inexperienced. Steve Barnes gives a guide through the potential minefield of online marketing.
Consider how someone would go about finding an insurance adviser in the internet haystack. As more and more people turn to the internet to find local businesses and services, it is worth looking to see where your business would feature if someone was trying to find it under your company name or as a general search for an insurance adviser in the area. There is enormous growth in online local search as people move away from traditional paper directories so, if the business is not easily found, the chances are a competitor around the corner will be, and the first firm could lose out. Fo...
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