Doing it differently

Many firms, on reaching a certain size, have seen a move into Europe as a natural progression and so it has proved on trying. However, this was not before discovering, as many a management team has discovered before them, that Europe remains in many respects a foreign country and they still do things ‘differently’ over there. Many companies labour under the delusion that expanding into Europe differs little from setting up a business back home. After all, 50% of all the UK’s exports are destined for the European Union. While there is some consistency provided by EU legislation, there are...