The power of Facebook for your firm

The tech bubble burst in 1999 because reality overcame the early hype of the internet. Over-inflated share prices collapsed when investors remembered the basics of company valuations such as turnover, earnings and profit. But a decade later, it is clear that some of the optimists were right; early, but right. Virtually all businesses have an online strategy. Three-quarters of UK households are online, and last year, 31 million people in the UK bought something on the internet. Lives woven by the web The internet is woven so completely into the fabric of life today that it is difficu...