Emerging from the shadows - Health Cash Plans

The health cash plan market is often perceived as a quiet backwater, but it is seen by those already involved as a space for considerable future growth, particularly in the corporate paid arena. With data from market analysts Laing and Buisson showing an increase of 73% in company-paid schemes over the last year, this might even persuade the 57% of advisers (see page 8 in COVER’s Advance supplement) who have no interest in the arena to finally take the initiative, too. As Howard Hughes, head of business marketing at Simplyhealth explained, the individual market may not offer significa...