Understanding client's risk tolerance

Many years ago (1998, to be precise), I gave a talk for an organisation, and several days later received a book called Against the Gods: The Remarkable Story of Risk. It considers civilisation's ­effort to understand and control risk. Despite it being a while since it was printed, it is still relevant today - a consideration of risk in all its manifestations must be at the heart of much of the ­retirement planning world. Early this year, the FSA refocused on risk with the ­guidance paper ­Assessing Suitability: Establishing the risk a customer is willing and able to take and making a ...