Picking a winner: rethinking past performance stats

COVER STORY

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Mark Soonaye, product director at Octopus Investments, reveals why it may be time to rethink how you use past performance stats in your decision making process.

As we find ourselves in the midst of another golden summer of sport, sports fans everywhere have plenty to keep their minds occupied. All will have followed Spain as they outclassed the competition to win Euro 2012, retaining the title they won four years ago. Many will have followed Andy Murray’s emotional defeat at the Wimbledon men’s singles final. And everyone wants to know whether Usain Bolt can repeat his success in the Beijing Olympics and win both the 100 and 200 metre sprints at the London games. The form guide is something that all sports enthusiasts look to when judging who...

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