Prando's Asset Management - Switching hour

The chairman worries bank accounts are just the start

Julian Marr
clock • 3 min read

"What do you think they mean by 'enough'?" asked the chairman of the improbably-sized investment company Prandeamus Asset Management when I dropped by to see him this week. "You mean as in 'you haven't given me enough to be able to frame a reply'?" I said.

"Sorry," the chairman apologised, gesturing at his computer screen. "It's this report on a new ad campaign to persuade more people to switch bank accounts. "And the reason the campaign is being launched, apparently, is because ‘not enough people are doing so'. I mean, who decides that sort of thing?" "I did see the article," I nodded. "Didn't it also say that, as part of its recent inquiry into current accounts, the Competition and Markets Authority has required there should be a publicity campaign to persuade more people to move their accounts?" "Excellent cut-and-pasting," nodded th...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

Why the bull market in precious metals may be starting again

Why the bull market in precious metals may be starting again

Silver and gold again – who would have thought it?

Paul Wood
clock 20 May 2026 • 2 min read
Omnis Investments launches passive range for Openwork and 2plan advisers

Omnis Investments launches passive range for Openwork and 2plan advisers

L&G to run day-to-day investment management

Patrick Brusnahan
clock 19 May 2026 • 2 min read
Digital bank Zopa gains targeted support authorisation

Digital bank Zopa gains targeted support authorisation

Receives regulatory approval for investment products

Sophia Panayi
clock 19 May 2026 • 1 min read