Prando's Asset Management - Switching hour

The chairman worries bank accounts are just the start

Julian Marr
clock • 3 min read

"What do you think they mean by 'enough'?" asked the chairman of the improbably-sized investment company Prandeamus Asset Management when I dropped by to see him this week. "You mean as in 'you haven't given me enough to be able to frame a reply'?" I said.

"Sorry," the chairman apologised, gesturing at his computer screen. "It's this report on a new ad campaign to persuade more people to switch bank accounts. "And the reason the campaign is being launched, apparently, is because ‘not enough people are doing so'. I mean, who decides that sort of thing?" "I did see the article," I nodded. "Didn't it also say that, as part of its recent inquiry into current accounts, the Competition and Markets Authority has required there should be a publicity campaign to persuade more people to move their accounts?" "Excellent cut-and-pasting," nodded th...

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