Prando's Asset Management - Switching hour

The chairman worries bank accounts are just the start

Julian Marr
clock • 3 min read

"What do you think they mean by 'enough'?" asked the chairman of the improbably-sized investment company Prandeamus Asset Management when I dropped by to see him this week. "You mean as in 'you haven't given me enough to be able to frame a reply'?" I said.

"Sorry," the chairman apologised, gesturing at his computer screen. "It's this report on a new ad campaign to persuade more people to switch bank accounts. "And the reason the campaign is being launched, apparently, is because ‘not enough people are doing so'. I mean, who decides that sort of thing?" "I did see the article," I nodded. "Didn't it also say that, as part of its recent inquiry into current accounts, the Competition and Markets Authority has required there should be a publicity campaign to persuade more people to move their accounts?" "Excellent cut-and-pasting," nodded th...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

Darius McDermott: What will be the biggest story of 2025?

Darius McDermott: What will be the biggest story of 2025?

'There is a lot to watch in the year ahead'

Darius McDermott
clock 02 January 2025 • 6 min read
FCA launches consultation on private stock market

FCA launches consultation on private stock market

Move follows Mansion House commitment

Linus Uhlig
clock 17 December 2024 • 3 min read
Partner Insight: Is FOMO overruling investment basics?

Partner Insight: Is FOMO overruling investment basics?

In 2020 we introduced our bubbles chart showing how concentrated investors were in a particular theme. Four years on we look at what, if anything, has changed, and what it means for investors going forward.

Orbis Investments
clock 16 December 2024 • 3 min read