Prando's Asset Management - Switching hour

The chairman worries bank accounts are just the start

Julian Marr
clock • 3 min read

"What do you think they mean by 'enough'?" asked the chairman of the improbably-sized investment company Prandeamus Asset Management when I dropped by to see him this week. "You mean as in 'you haven't given me enough to be able to frame a reply'?" I said.

"Sorry," the chairman apologised, gesturing at his computer screen. "It's this report on a new ad campaign to persuade more people to switch bank accounts. "And the reason the campaign is being launched, apparently, is because ‘not enough people are doing so'. I mean, who decides that sort of thing?" "I did see the article," I nodded. "Didn't it also say that, as part of its recent inquiry into current accounts, the Competition and Markets Authority has required there should be a publicity campaign to persuade more people to move their accounts?" "Excellent cut-and-pasting," nodded th...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

IFAs look to boost clients' private markets exposure

IFAs look to boost clients' private markets exposure

Expect increase in stock market volatility

Jen Frost
clock 02 July 2025 • 2 min read
Winds of change: Private markets access for retail investors

Winds of change: Private markets access for retail investors

Investing in LTAFs, accessibility aside, needs careful consideration

Dorian Hughes
clock 02 July 2025 • 5 min read
Stock pickers call for caution over rapid return to US equities

Stock pickers call for caution over rapid return to US equities

Quilter's WealthSelect boosts fixed income and reduces equity exposure

Linus Uhlig
clock 01 July 2025 • 1 min read