Prando's Asset Management - Switching hour

The chairman worries bank accounts are just the start

Julian Marr
clock • 3 min read

"What do you think they mean by 'enough'?" asked the chairman of the improbably-sized investment company Prandeamus Asset Management when I dropped by to see him this week. "You mean as in 'you haven't given me enough to be able to frame a reply'?" I said.

"Sorry," the chairman apologised, gesturing at his computer screen. "It's this report on a new ad campaign to persuade more people to switch bank accounts. "And the reason the campaign is being launched, apparently, is because ‘not enough people are doing so'. I mean, who decides that sort of thing?" "I did see the article," I nodded. "Didn't it also say that, as part of its recent inquiry into current accounts, the Competition and Markets Authority has required there should be a publicity campaign to persuade more people to move their accounts?" "Excellent cut-and-pasting," nodded th...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

Why should investors back China in the worldwide robotics race?

Why should investors back China in the worldwide robotics race?

The race to identify Asia's hidden gems

Xin-Yao Ng
clock 19 June 2026 • 5 min read
UK small-caps – down and out or ready for a rope-a-dope?

UK small-caps – down and out or ready for a rope-a-dope?

'Our faith is rooted in our own in-depth research and direct engagement with businesses'

Eustace Santa Barbara
clock 19 June 2026 • 5 min read
US-Iran truce eases inflation picture but markets to experience 'hangover'

US-Iran truce eases inflation picture but markets to experience 'hangover'

Fed and BoE face 'balancing act'

Michael Nelson
clock 15 June 2026 • 3 min read