Prando's Asset Management - Quiet. Too quiet

The chairman reckons he has found the perfect hiding place

Julian Marr
clock • 3 min read

"What on earth are you doing here?" I asked the chairman of the improbably-sized investment company Prandeamus Asset Management when I bumped into him at the social media conference I was chairing. "Trying not to think about the FCA's Asset Management Market Study," he sighed.

"What else?" "You could always be looking to learn about social media," I suggested. "Good one," laughed the chairman. "Nope - it just seemed as good a way as any to avoid all those awkward questions journalists like to ask on these occasions." "And yet here I am chairing this event," I said. "Oh, you don't count," the chairman replied - and he probably did not even intend to sound mean. "So have you read the FCA's opus yet?" I asked, trying not to sound too hurt. "Of course not," snorted the chairman. "I have staff to do that sort of thing. What about you?" "Pretty much the same," I ...

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