Interview - Marco Forato

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Expanding the protection market to new audiences is one of the most important challenges facing the industry at present. Owain Thomas meets Marco Forato, who is charged with that task at Unum

Since the collapse of the Consumer Protection Insurance Engagement Campaign (CPIEC) a year ago, there has been a movement growing within the market to increase public awareness of their protection needs. How this can be achieved is one of the most discussed subjects at present, with some suggesting a collaborative effort is most desirable, while others have taken their own path towards brand and product promotion. With a consensus on industrywide action by providers not appearing immediately obvious, Unum took the step in the autumn of advertising for an agency to conduct its own camp...

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