Novia takes fight to big three

Rolled out to the whole of market on 15 December, exactly two months after going live, Novia aims to accumulate £5bn in platform assets in about three to four years, roughly half the time it took rival Transact to reach the milestone. Vasilieff says Novia has seen "big money" come its way, with 30 to 40 firms signed up to the platform so far. "Our sales team is very optimistic; we are already getting money from Cofunds and FundsNetwork. We also expect a lot of Selestia accounts to come over," he says. "The number one priority for us is to offer a fast, efficient service and advisers h...