Novia takes fight to big three

clock

Novia, the new wrap platform founded by Bill Vasilieff, claims to have already taken business from the big three fund supermarkets just weeks after launching its proposition.

Rolled out to the whole of market on 15 December, exactly two months after going live, Novia aims to accumulate £5bn in platform assets in about three to four years, roughly half the time it took rival Transact to reach the milestone. Vasilieff says Novia has seen "big money" come its way, with 30 to 40 firms signed up to the platform so far. "Our sales team is very optimistic; we are already getting money from Cofunds and FundsNetwork. We also expect a lot of Selestia accounts to come over," he says. "The number one priority for us is to offer a fast, efficient service and advisers h...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

Advisers look to capital accumulation in Q2 2025

Advisers look to capital accumulation in Q2 2025

Interest in inflation protection nudges up

Jen Frost
clock 18 July 2025 • 3 min read
For companies – and their investors – management matters

For companies – and their investors – management matters

'Management, whatever the setting, really is a difference-maker'

Gabriel Sacks
clock 17 July 2025 • 4 min read
'No difference in my view': Reeves LTAF-ISA decree not enough to make platforms offer them

'No difference in my view': Reeves LTAF-ISA decree not enough to make platforms offer them

Retail platforms await further rule change details

Eve Maddock-Jones
clock 16 July 2025 • 4 min read