EGG, THE INTERNET bank owned by Prudential, would be put up for sale if Aviva succeeds in its £17bn all-share bid for its smaller rival, reports The Daily Telegraph.
According to the paper, the plan emerged as Aviva made a formal offer for Prudential, saying it would create a global giant with a market capitalisation of £36bn and £40bn of premium income. While Aviva has yet to draw up detailed plans to sell Egg, sources said it would make the move a priority if its offer for Prudential succeeds because it would not fit with the insurer's strategy. Egg's sale could be helped by the fact that Aviva's mergers and acquisitions director Clifford Abrahams is already well acquainted with Egg's business. Until last year he worked at Morgan Stanley, where he...
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