LV= cuts term assurance prices

clock

LV= is cutting premiums for its higher sum term assurance products.

The reduction further applies to accident and sickness cover on its mortgage & lifestyle protection product. It has also announced a re-pricing of its FPP Term Assurance, Family Income Benefit and Gift Inter Vivos products, meaning some customers premiums will fall, while others may rise. The changes to the term rates for higher sums assured are typically for values between £150,000 and £300,000, while the accident and sickness rate reductions apply for lower risk occupations. Mark Jones, head of protection at LV=, says: "We make no bones of the fact we are keen to expand our custo...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Term Assurance

IRESS launches 'buy-now' term assurance option for advisers

Via The Exchange

Adam Saville
clock 18 February 2019 • 1 min read

Zurich pays 91% of group income protection claims in 2017

Rehabilitation plays key role

Adam Saville
clock 19 July 2018 • 1 min read

Why the scrapping of L&G's terminal illness exclusion matters

Common sense has finally prevailed

Roger Edwards
clock 17 March 2016 • 3 min read