Barclays' hard-sell tactics label customers as 'conquests'

Customers are viewed as 'conquests', with advisers incentivised to sell riskier investments, or more expensive, profitable products, the confidential document leaked to the Daily Mail shows. Persuading a customer to invest their savings in the stock market is 100 times more lucrative for salesmen than advising them to cautiously put their money in a savings account, the document reveals. A salesman will earn 18p for each £1,000 put into a cash ISA, but £18.20 for each £1,000 invested in the stock market. Those who persuade a customer to sign up to Barclays Private Banking investment s...