Call for IFAs to help Japanese disaster victims

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The creator of an online donation tool to help people suffering the effects of the Japanese earthquake is urging the financial services industry to help the cause.

Itsnotmuch.co.uk was created by Gareth Thompson of Codepotato, the web design agency specialising in building sites for advisory firms. So far, the campaign has been using Twitter and Facebook to gather interest. Thompson says: "A lot of people were saying the earthquake and tsunami were very sad, but I would much rather take action and help out if I can. "We finished building the site by midday Friday, and by 11pm that day we had already raised £1,000." Money donated through itsnotmuch.co.uk goes to international disaster relief charity Shelterbox, which sends mobile shelters t...

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