AIFA 'concerned' by FSA's Money Advice Service

Scott Sinclair
clock

AIFA has expressed concern over the FSA's new Money Advice Service, saying it is likely to confuse consumers.

Director general Stephen Gay says the word 'advice' in the title will puzzle members of the public as the service is not permitted to provide 'regulated' financial advice or recommend products. The industry-funded online and over-the-phone service, which purports to offer "free, clear and unbiased advice", was launched by the regulator earlier this week. "It concerns me," Gay says. "What the service is trying to achieve is all well and good, but it is called ‘money advice', not 'financial advice'. "How is the customer supposed to understand the difference? What is the difference be...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Advisers' Budget 2026 wish lists – 'this is a scary one'

Advisers' Budget 2026 wish lists – 'this is a scary one'

First under Burnham and Healey

clock 18 September 2026 • 3 min read
Most client meetings happen without one of the advised couple present

Most client meetings happen without one of the advised couple present

More than half of clients said they hold the adviser relationship in their name only

Laura Miller
clock 17 September 2026 • 2 min read
Titan Wealth to provide financial education to pro cricketers

Titan Wealth to provide financial education to pro cricketers

Professional sport comes with 'a very different financial journey'

Laura Miller
clock 16 September 2026 • 2 min read