AIFA 'concerned' by FSA's Money Advice Service

Scott Sinclair
clock

AIFA has expressed concern over the FSA's new Money Advice Service, saying it is likely to confuse consumers.

Director general Stephen Gay says the word 'advice' in the title will puzzle members of the public as the service is not permitted to provide 'regulated' financial advice or recommend products. The industry-funded online and over-the-phone service, which purports to offer "free, clear and unbiased advice", was launched by the regulator earlier this week. "It concerns me," Gay says. "What the service is trying to achieve is all well and good, but it is called ‘money advice', not 'financial advice'. "How is the customer supposed to understand the difference? What is the difference be...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Tessa Lee: The invisible cost of poor client data

Tessa Lee: The invisible cost of poor client data

How can you improve data quality?

Tessa Lee
clock 23 July 2026 • 4 min read
Dean Proctor: Hopes and fears for the new PM and cabinet

Dean Proctor: Hopes and fears for the new PM and cabinet

Stability, simplicity and the chance to do things differently

Dean Proctor
clock 23 July 2026 • 5 min read
Should spousal maintenance be abolished? A modern perspective

Should spousal maintenance be abolished? A modern perspective

Making the case for abolition and retention

Amy Walpole and Karen Brennan
clock 22 July 2026 • 4 min read