Unum unveils own Downton Abbey IP ads

The provider's adverts will form part of a new mainstream campaign that will also be shown during DCI Banks and news slots on ITV and several series on Channel 4, including Location Location and Secret Millionaire. It joins Aviva in targeting the prime Sunday night slot - a sponsorship of the programme's second series telling the story of Gary who successfully claimed on his IP policy after a motorbike accident. Unum said the adverts are the first above the line element of an integrated consumer education campaign launched at the beginning of the year. Until now, the campaign has f...