Profit warnings: are they a signal to buy or sell?

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As Greggs becomes the latest UK firm to issue a profit warning, we explain what this means and how it could affect your investments.

This article first appeared on Your Money. There was more bad news this week for the British High Street as bakery firm Greggs issued a statement saying profits this year will fall short of expectations. Greggs' shares tumbled nearly 9%, or 40p, to 423p following the news as the bakery blamed tough competition, cold weather and "under pressure" consumers for the profits warning. The snack chain is the latest in a line of big name brands to issue profit warnings this year including French Connection, Debenhams, Mulberry and Ladbrokes. And while this is a worrying sign for the health...

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