Blog: Does equity release need a rebrand?

‘The product formerly known as equity release'

clock

The FCA has weighed in on the equity release reputation debate, likening the product to a 'dirty word'. Stuart Wilson discusses the pros and cons of a rebrand and argues advisers must broaden their skill set...

You wouldn't expect our regulator to have a view on the equity release 'brand' or its central role in turning off potential customers, but that's exactly what the Financial Conduct Authority (FCA) did talk about at its recent mortgage conference. There have been some rumblings within the equity release sector in recent months about the negative perceptions of ‘equity release' and it appears this has now become a concern of the regulator. It's obvious to see why there might be some deliberations around equity release because, let's be honest, we need to get to a point quickly where tho...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Equity release

Later life lending products – a greater consideration post-Budget?

Later life lending products – a greater consideration post-Budget?

Range of lifetime mortgages available has broadened beyond the traditional

Sanjay Gadhia
clock 15 October 2024 • 5 min read
Royal London acquires later life lender Responsible Group

Royal London acquires later life lender Responsible Group

Mutual purchases remaining stake in later life lending group

Jenna Brown
clock 23 November 2023 • 1 min read
Equity release activity up 26% year-on year

Equity release activity up 26% year-on year

‘Continued return to pre-pandemic market growth’

Julia Bahr
clock 02 August 2022 • 4 min read