Advisers' use of technology and robo-advice are separate issues and commentators touting the end of traditional advice should be careful to distinguish between the two, a technology expert has said.
Robo-advice does not pose a threat to face to face advice and the industry needs to be careful about labeling it as such, direct to consumer investment firm Willis Owen managing director Jason Chapman said. What could pose a threat is advisers' lack of skills in using technology, particularly around building consumer friendly websites and a creating better digital experience, he said. Friend or foe? Chapman responded to discussions at a briefing on robo-advice hosted by eValue in London on 17 November, during which attendees suggested some advisers still saw robo-advice as a th...
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