Smarsh and Hootsuite launch social media compliance guide

The guide sets out how businesses, such as advisory practices, should manage their brand, engage customers and maintain compliance. The white paper, launched in conjunction with social media management system Hootsuite, also details how firms can implement an archiving solution, that will meet the regulatory requirements introduced by the Financial Conduct Authority (FCA) in 2015 in its finalised guidance for social media FG 15/4 Social Media and Customer Communications. Smarsh director of marketing EMEA Anna Carless said: "Today's adviser businesses rely increasingly on social media ...