More financial advisers looking to attract younger clients - Aegon

Actively targeting young people

Hannah Godfrey
clock • 2 min read

Although advising young people on money can be "tricky", more financial advisers are seeking to target millennials, with one in nine now actively pursuing the group, research by Aegon has indicated.

According to Aegon's Adviser Attitudes Report, one in nine (11%) advisers are looking to close the advice gap and target younger people so they better understand the benefits of investing early. In contrast, a third (33%) of advisers said they find targeting the young a challenge. The provider surveyed 252 UK financial advisers and found three-quarters (74%) ranked people not tackling their long-term financial planning early enough as the biggest threat to financial security. Although advisers are increasingly seeking out the young, at present more than three-quarters of advisers' cli...

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