Regulators' joint 'ScamSmart' campaign gains traction

Average £91,000 loss to scams

Hannah Godfrey
clock • 2 min read

The 'ScamSmart' campaign is gaining traction, with a five-fold increase in visits to the official website and thousands of savers a day warned about unauthorised firms operating in the area.

The campaign, a joint effort by the Financial Conduct Authority (FCA) and The Pensions Regulator (TPR), sets out to warn savers about unsolicited pension communications. The number of people seeking information about pension scams has soared since the campaign launched. In the 55 days before the launch, around 31,000 people visited the ScamSmart website, at an average of 562 per day, the FCA said. In the 55 days after the site's launch, however, this rose five-fold (462%) to more than 173,000 - an average of 3,145 visits per day. Additionally, more than 370 pension-holders were warned...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Regulation

FCA ban and £2m fine upheld against 'worst' British Steel adviser

FCA ban and £2m fine upheld against 'worst' British Steel adviser

Upper Tribunal backs regulator's findings in key BSPS misconduct case

Sahar Nazir
clock 19 January 2026 • 2 min read
Failed financial advice firms tracker

Failed financial advice firms tracker

Firms that the FSCS has confirmed as failed since the start of 2023

Professional Adviser
clock 19 January 2026 • 1 min read
Why well-run advice firms still shoulder an unfair FSCS burden - and what needs to change

Why well-run advice firms still shoulder an unfair FSCS burden - and what needs to change

Tom Hegarty shares his views on the FSCS levy and why things need to change...

Tom Hegarty
clock 08 January 2026 • 4 min read