Regulators' joint 'ScamSmart' campaign gains traction

Average £91,000 loss to scams

Hannah Godfrey
clock • 2 min read

The 'ScamSmart' campaign is gaining traction, with a five-fold increase in visits to the official website and thousands of savers a day warned about unauthorised firms operating in the area.

The campaign, a joint effort by the Financial Conduct Authority (FCA) and The Pensions Regulator (TPR), sets out to warn savers about unsolicited pension communications. The number of people seeking information about pension scams has soared since the campaign launched. In the 55 days before the launch, around 31,000 people visited the ScamSmart website, at an average of 562 per day, the FCA said. In the 55 days after the site's launch, however, this rose five-fold (462%) to more than 173,000 - an average of 3,145 visits per day. Additionally, more than 370 pension-holders were warned...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Regulation

Navigating FCA skilled person reviews, remediation, and past business reviews

Navigating FCA skilled person reviews, remediation, and past business reviews

Risk of s166 review has 'never been more significant'

Marjolaine Quirke
clock 05 February 2026 • 2 min read
FOS complaints at lowest level in two years

FOS complaints at lowest level in two years

‘The data points to a system in transition rather than recovery’

Jenna Brown
clock 05 February 2026 • 3 min read
Why firms should prepare for the Consumer Duty to be loosened

Why firms should prepare for the Consumer Duty to be loosened

'The pressure to act is growing not just from industry, but from politicians too'

Justin Cash
clock 04 February 2026 • 4 min read