Two thirds of adults work with same adviser as their parents - Pru research

Keeping it in the family

Sophie King
clock • 1 min read

Two thirds (67%) of adults whose parents have a financial adviser have a relationship with them as well, suggesting many are keeping financial advice within the family, a study by Prudential has found.

The study, put together with research firm Opinium, also found that around two-fifths (43%) of the 1,000 respondents said they would feel relaxed about using the same adviser as their parents, while a third (34%) said they would trust them. Half (49%) of those who have used the same adviser as their parents, however, prefer to pay for the financial advice separately. Elsewhere, the report revealed a positive approach to discussing finances within the family: nearly half (47%) admitted to ‘talking openly to each other about finances'. A minority of 7% reportedly said they do not trust ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

FCA to consult on pensions targeted support from December

FCA to consult on pensions targeted support from December

Consultation comes amid Advice Guidance Boundary Review

Sahar Nazir
clock 15 November 2024 • 2 min read
London Capital & Finance operated as Ponzi scheme, High Court rules

London Capital & Finance operated as Ponzi scheme, High Court rules

Now failed LCF raised £237m from 11,600 retail investors

Sahar Nazir
clock 15 November 2024 • 2 min read
Feel Good Friday: Square Mile charity quiz raises more than £16,000

Feel Good Friday: Square Mile charity quiz raises more than £16,000

Raises much-needed funds for Starlight Children’s Foundation

Professional Adviser
clock 15 November 2024 • 1 min read