More than half (60%) of Cash ISA holders in the UK “could be persuaded” to move some of their funds and invest in a Stocks and Shares ISA, according to Royal London.
The firm said that two thirds of adults in the UK have an ISA, but "there is still widespread confusion about how they work and how they can save tax". Royal London's report The ISA landscape includes insights into what people know about how ISAs work and what people see as the barriers to moving funds from Cash ISAs to Stocks and Shares ISAs. The research by Opinium was conducted online for Royal London between 4 April and 11 April 2025 with a sample size of 4,000 UK adults. The results found that those who are not currently investing in a Stocks and Shares ISA said financial cons...
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