Blog: Social media will generate new business…eventually

Social media has become the buzz topic of marketers, PRs and consultants in just about every industry on Earth. But there remains a sense that many are still trying to work out where it fits with their overall marketing and communications strategy. I use social media. Am I an expert in it? No, and I would not believe the claims of any consultants who say they are, because the medium is still evolving. Daily. All anyone can do is claim to have had more experience with social media. So what is it? To put it simply, it is the web equivalent of traditional networking and word-of-mouth, so...