Nucleus: Divide your clients by bytes, not segments

Growing up in Fife, apart from religiously tuning into the John Peel show, my experience as a consumer of music was limited to what I could buy in a tiny independent shop in a dark back street containing racks of vinyl records personally chosen by the two old hippies of dubious musical taste who worked there. Wind the clock forward 25 years and I can log onto Amazon and purchase a far greater range of music from that era than I was able to access at the time. This progression recognises that customers increasingly want a personalised service and that individuality counts. Nobody wan...