Graham Bentley: Not so good behaviour

Prospect theories

clock • 6 min read

Why is a section of the advice industry highlighting behavioural biases and blindness, wonders Graham Bentley, rather than celebrating people's remarkable capacity for asking difficult or unwanted naïve questions?

The financial advice community has a long history of sharing experience, knowledge and technical support. Back in the day, local life and pensions societies would invite technical experts - pensions legislation was infinitely more complex in the 1970s and 1980s - and industry leaders to freely share their knowledge. Alongside these more sedate gatherings, there were the rather more ‘rah-rah' events organised by the Life Insurance Association or ‘LIA' - effectively the forerunner of the PFS. In the 1970s and 1980s, LIA meetings were dominated by various successful ‘advisers' providing ins...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

HENRYs at risk of missing out on HERO status

HENRYs at risk of missing out on HERO status

Financial advisers concerned that high earners lack clear wealth strategies

Isabel Baxter
clock 12 January 2026 • 2 min read
Culture is the most effective risk tool wealth managers are missing out on

Culture is the most effective risk tool wealth managers are missing out on

'Understanding a firm's culture is understanding its risk profile'

Bev Shah
clock 09 January 2026 • 5 min read
FCA sets October 2027 date for implementation of cryptoasset rules

FCA sets October 2027 date for implementation of cryptoasset rules

Issues further guidance

Michael Nelson
clock 09 January 2026 • 1 min read