Amid the current global crisis and market downturn, says behavioural finance specialist Mark Pittaccio, clients will be looking to advisers as a shortcut to rationality...
You are probably just wanting all this to end, all the uncertainty concerning the risks to health of coronavirus, the uncertainty regarding plans we had made and the uncertain impact on our daily lives. And then there is the financial news with reports of large falls and recoveries that add to our sense of panic. And your clients are going to be no different. When it comes to our investments, many of us have been here before, and it is worth reminding your clients of that fact. But reminding them is unlikely to be enough. A description of our rational selves that states how we shou...
To continue reading this article...
Join Professional Adviser for free
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes