Investment labels: Is it the role of the regulator or the market?

This Financial Conduct Authority (FCA) paper - Sustainability Disclosure Requirements (SDR) and investment labels - running to 179 pages including appendices - looks at how sustainable investment vehicles should be named - or labelled as it says. I think that this paper raises the difficult question as to the role of the regulator. If market players are misleading investors with their fund descriptions then of course the regulator must intervene. But there's intervention and then there's interference - and I think this crosses the line. Yes, it's a consultation paper but as the FCA no...