The road ahead: Trends shaking up the adviser value proposition

Advisers must remain nimble and proactive in evolving their propositions

clock • 3 min read

In his latest article for PA, J. Womack explores adviser market trends and says IFAs must adapt and evolve to meet their clients' changing needs and concerns...

The financial advice landscape is becoming increasingly complex for both advisers and investors. In this turbulent economic climate, what investors truly need is a connected and personalised experience to navigate these stormy waters and reach their long-term financial goals. In our fast-paced, increasingly digital world, information is at everyone's fingertips, and this shift demands a transformation in how advisers approach their business models. They must adapt and evolve to meet their clients' changing needs and concerns. As we step into the new year, advisers must keep three key...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Female client focus 'vital' as great wealth transfer comes

Female client focus 'vital' as great wealth transfer comes

Intergenerational wealth planning importance

Professional Adviser
clock 06 February 2026 • 1 min read
Andrew Goodwin: Flipping the narrative on successful investing

Andrew Goodwin: Flipping the narrative on successful investing

'He's a pinball wizard, there has to be a twist'

Andrew Goodwin
clock 06 February 2026 • 4 min read
Paraplanners' confidence holding back progression

Paraplanners' confidence holding back progression

Aspiration and confidence gap over future career paths, SOTAN report finds

Isabel Baxter
clock 05 February 2026 • 3 min read