The road ahead: Trends shaking up the adviser value proposition

Advisers must remain nimble and proactive in evolving their propositions

clock • 3 min read

In his latest article for PA, J. Womack explores adviser market trends and says IFAs must adapt and evolve to meet their clients' changing needs and concerns...

The financial advice landscape is becoming increasingly complex for both advisers and investors. In this turbulent economic climate, what investors truly need is a connected and personalised experience to navigate these stormy waters and reach their long-term financial goals. In our fast-paced, increasingly digital world, information is at everyone's fingertips, and this shift demands a transformation in how advisers approach their business models. They must adapt and evolve to meet their clients' changing needs and concerns. As we step into the new year, advisers must keep three key...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Cash ISA allowance cut risks hardening saver/investor divide, advisers warn

Cash ISA allowance cut risks hardening saver/investor divide, advisers warn

Govt policy shift reignites debate around role of cash ISAs

Sahar Nazir
clock 28 January 2026 • 5 min read
Depledge Strategic Wealth Management backs CISI financial planning push

Depledge Strategic Wealth Management backs CISI financial planning push

‘Financial planning is for every week’

Jenna Brown
clock 28 January 2026 • 2 min read
What a classic '80s movie tells us about today's language of financial advice

What a classic '80s movie tells us about today's language of financial advice

'Forty years is a long time in film. Even more so in financial services'

Roger Brosch
clock 27 January 2026 • 4 min read