Shifting the AI narrative: Collaboration, not challenge in advice

AI is not about to replace financial advice from human IFAs

clock • 4 min read

AI cannot replace the human touch, but it can help to free up time, writes Derek Smith

Embracing and experimenting with artificial intelligence (AI) could be a route to efficiencies and enhancements to the advice process, freeing up more resource for valuable and timely conversations with clients. Despite the hype and the click-bait headlines, AI is not about to replace financial advice from real, and very human, financial advisers. It's well known that people are most likely to seek financial advice either to plan for key life events or in response to them. These are important moments; they can be difficult, complex or emotional and require the unique skills and abili...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

Integrating AI into advice without losing the human touch

Integrating AI into advice without losing the human touch

Reinforcing trust through AI-enhanced personalisation

Tony Wilkson
clock 25 April 2025 • 4 min read
Why advice businesses need to 'invite AI to the table'

Why advice businesses need to 'invite AI to the table'

Will take away the ‘boring stuff’

Jenna Brown
clock 24 April 2025 • 3 min read
Behavioural advice tech firm Moneymind Profile launches in UK

Behavioural advice tech firm Moneymind Profile launches in UK

Marks expansion for Australian enterprise

Professional Adviser
clock 23 April 2025 • 2 min read