How much? Balancing adviser tech innovation with ultimate cost

'It's a complex situation and a competitive market'

clock • 4 min read

Tech innovation for advisers is strong but the numbers need to add up, writes Alex Cowan-Sanluis

I was lucky enough for The Lang Cat to ask me to be a ‘High Inquisitor' at its inaugural AdviceTech Catwalk event. This involved five tech start-ups pitching their wares to me, FNZ chief executive Adrian Durham, and Money Means founder Helena Wardle in front of a 150-strong crowd of financial advisers and planners. It wasn't an easy gig for these young companies. To give you a picture of the tense nature of the pitches, the start-ups had just five minutes to sell us on themselves and their wares before red lights flashed and music started playing. Five minutes really meant five minutes –...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

Why consistency is key to ensure auditable AI outputs in advice

Why consistency is key to ensure auditable AI outputs in advice

'If inputs diverge, so do outputs, and so, potentially, does the advice those clients receive'

Nawaz Mucadam
clock 29 May 2026 • 4 min read
Foster Denovo partners with fintech to advance AI use

Foster Denovo partners with fintech to advance AI use

Clients to see ‘immediate impact’

Sophia Panayi
clock 28 May 2026 • 2 min read
Warnings sounded as OpenAI launches US-based financial planning tool

Warnings sounded as OpenAI launches US-based financial planning tool

UK regulatory standards ‘remain strict’

Jenna Brown
clock 21 May 2026 • 2 min read