'Confidence in protection is low' - Aegon

Youngest claimer just two years old

Calls on advisers to use stats to promote protection

Risk needs to be pooled

Delivery important

'Single point of reference'

True Potential has launched a range of protection products in partnership with Canada Life, which claims to provide advisers with "the first end-to-end service of its type".

No need for medical

98% of all life claims paid out

'Urgent action needed'