It has been one year since the Association of British Insurers' new definitions on critical illness came into force, yet advisers and consumers are still missing out on what is seen as a difficult product, argues Iain Mallon.
Last year's critical illness (CI) shake-up was hailed as a chance to make policy wording more transparent for consumers. At the time, the change was greeted as an opportunity to mend CI's poor reputation in the media and in the mind of the man on the street. One year on and CI policies are still being hauled over the coals in the mainstream media, consumer behaviour in buying policies has not significantly changed and advisers still view CI as a difficult sale. This should not be the case. The Association of British Insurers' (ABI) definitions brought in more clarity on what is and is...
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