Harnessing innovation

I occasionally have sympathy for the investment writer; those poor souls locked in an eternal search for new adjectives to describe perfunctory investment offerings. They normally open the folder entitled, no doubt, "Emergency Financial Adjectives" and carefully extract the word "innovative". As a result the world of financial advice is littered with products baring the innovative mantle to the extent that, its impact is largely reduced to nil. This is regrettable because innovation is important. Making the decisions regarding your own business model must be undertaken in light of the o...