The advantages of platforms

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As advisers get to grips with the platform market it will bring real benefits to how they do business. Helen Morrissey reports

The platform market has come a long way in recent years and is well on its way to becoming a vital part of an adviser's business model. While the platform market has been mainstream in markets such as Australia and South Africa for several years now, advisers in the UK were initially loath to get involved. Many advisers were concerned that adopting a platform would constrain their choice of funds and leave them tied to a particular provider. Other concerns included the lack of transparency when it came to fees. However, times have changed and the indications are that advisers increasingly v...

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