Unlocking the potential

As the protection market has become more competitive over recent years, so too has the complexity of its proposition. We all know that customers over-estimate the likelihood of death and under-estimate the likelihood of critical illness or another type of injury meaning that they cannot work. As a result, customers are left with a false sense of security – a major dis-satisfier when their expectations are not met during their time of need. It’s time for the industry to look at new ways of presenting the product. Innovation and attention to consumers’ needs and expectations are key to unlock...