Tech review: Tenet

The Tenet Group is one of the largest and most established brands in the IFA market. Yet, by its own admission, consumer awareness of the brand falls some way short of the awareness IFAs have of it. This deficiency has led the company to undertake a substantial review of its strategic structure, vision and image that has resulted in a relaunch of the Tenet brand in 2010. The new structure of the company distribution channels is much simpler, and the associated brands are clearer and stronger. Tenet is also investing in a revised and extended technology solution platform, designed to supp...